NYC Gazette

Author and sports collectibles pioneer Brandon Steiner said our lives our shorter than we think, and we should relish our time with loved ones.

“One of my favorite reads this summer was Curt Mercadante's book Five Pillars of the Freedom Lifestyle: How to escape Your Comfort Zone of Misery,” Brandon Steiner posted on LinkedIn. “First off, this is not a good book... its a GREAT book!”

“Secondly, the message I took away from Curt's book was that our lives on planet earth are much shorter than we are led to believe,” posted Steiner. “Case and point, if you were to subtract the non-working years of your life (0-21 & 66-78), you spend about 23% of your adult life at work.”

Steiner said that, after sleep, we spend on average 30% of our life at work. 

“So tonight before you lay your head, think about the people you love the most - your wife/husband, kids, parents, friends, pets, and neighbors,” said Steiner. “Then try and and calculate where you are in life and do the math how many times you will see them before its all over.” 

“If you do not like the result, fix it, because life is shorter than you would think!”

Steiner is a sports marketer and entrepreneur. He founded Steiner Sports Marketing in 1987, which became one of the largest sports memorabilia and marketing firms in the United States. In 2019, he launched CollectibleXchange, a marketplace for buying and selling sports memorabilia, and is also founder of The Steiner Agency. He has authored several books on business and sports marketing, including "You Gotta Have Balls" and "Living on Purpose."