New York City FC has announced a new partnership with The Sherwin-Williams Company, naming it the Official Paint Partner of the club. The collaboration brings together Sherwin-Williams’ long history in paint and coatings with New York City FC’s focus on community engagement.
Ara Sarajian, Vice President of Partnership Development at New York City FC, said, “We’re thrilled to welcome Sherwin-Williams to the New York City FC family and their legacy of quality and community commitment. We’re looking forward to the color and energy they’ll bring to our fans and neighborhoods throughout the city.”
The agreement includes support from Sherwin-Williams for various New York City FC community programs across all five boroughs. This will also involve working with the club’s nonprofit foundation, City in the Community.
Curt Kaucher, President & General Manager of the Eastern Division at Sherwin-Williams, commented, “We’re excited to partner with New York City FC and bring Sherwin-Williams legacy of color and quality to one of the most passionate fanbases. This collaboration is an exciting opportunity to deepen our connection with the NYC metropolitan area and celebrate the vibrant spirit of the city.”
As part of this partnership, Sherwin-Williams branding will appear in-stadium during MLS home matches throughout the season as well as on New York City FC digital channels.
Sherwin-Williams has been a leader in paint and coatings for more than 155 years. It operates over 4,800 neighborhood stores across North America that provide products for both professionals and do-it-yourself customers. More information about their offerings can be found at https://www.sherwin-williams.com/.
